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Great article in the Washington Post "In politics, a great e-mail list still trumps a buzzy social media account.  And it's not close."  Philip Bump writes "What a political campaign would do, if it could, is send someone to your house to sit down with you and talk to you for an hour, get to know you, meet your kids, and convince you to go out and vote on the first Tuesday after the first Monday of the appropriate November.

Barring that, it loves at least knowing where you live, because from there it can figure out how often you vote and who you live with and, after cross-referencing with some databases neatly compiled by massive consumer research organizations, knows what you buy and how you think. (Within a certain, probably-smaller-than-you-think margin of error.)

And barring that, it loves having your e-mail address. E-mail, too, is usually linked to a huge trove of data, and, at the end of the day, the campaign process -- with its focus on adding up enough votes to get to fifty-percent-plus-one -- uses data the way an iPhone uses a battery: hyperactively to the point of annoyance."

Read the complete article here.



Date Title
02/19/15 Current record
02/19/15 The smart phone isn't just a phone