February 2015
February 19, 2015
E-Mail Lists Still Trump Social Media
Great article in the Washington Post "In politics a great e-mail list still trumps a buzzy social media account. And it's not close."
February 19, 2015
The smart phone isn't just a phone
Alan Rosenblatt, Senior Vice President of Digital Strategy has an interesting post: "As communication & social tech changes, many old notions about the world have to change with them."
November 2014
November 10, 2014
Celebrating Victory With Our Clients
Congratulations to 4 of our clients who celebrated victories on Tuesday - Senator Lamar Alexander, Senator Pat Roberts, Congressman Chuck Fleischmann and Congressman-elect John Moolenaar!
October 2014
October 6, 2014
How campaigns are losing the mobile war
A POLITICO analysis of mobile sites for about 40 competitive House and Senate races found that a majority were plagued with missed opportunities for campaigns trying to find volunteers, donors and voters. The no-nos range from clunky pages that frequently crashed or weren’t formatted properly to content that was just too tiny to read.
October 6, 2014
Gmail makes unsubscribe link more prominent
In the eyes of publishers, email subscribers are caught in an awkward position. On the one hand, many media outlets work extremely hard to gain new subscribers and keep existing ones happy, to the point where subscriber counts are often one of the top metrics used to determine the success of these initiatives. Publishers want to keep hold of those subscribers as long as possible. Think of it this way – the One Ring is to Gollum as newsletter subscribers are to media outlets.
October 6, 2014
On Facebook, Nobody Knows You’re a Voter. Well, Almost Nobody
Your Facebook profile doesn’t have boxes to check which political party you belong to or whether you voted in the last election. But political organizations who already know that can now deliver Facebook ads to fit your political preferences.
February 2012
February 3, 2012
Mike Huckabee Masterfile List Information
Learn more about this new list available for direct mail and telemarketing rentals: 572,000+ donors and 1.54 million Activists...